This ain't your momma's thong

Sometimes, we get a product that strikes me as so ridiculous, I have to get my immature, giggling-schoolgirl, knee-jerk reaction down onto paper before I can even try to write serious copy about it. I had one of those moments today when they handed me the “Belly Busting Thong” to write. Here was my first crack at copy: This ain't your momma's thong Don't let a little tummy pooch prevent you from wearing sexy panties. The Belly Busting Thong is just like an 80s mullet – all business in the front and a party in the back. The double tummy panel provides medium control to a less-than-delicious muffin top. Detailed in pretty European lace. Cool, silky fabric. Machine wash. S-XL. Black-12, Nude-80. Belly Busting Thong #095660 $28 [callout] reinforced stomach panel for extra tummy squashing Naturally proud of my immaturity, I presented the copy with childish glee to the buyer to review. I didn't tell her it was a joke. In retrospect, I probably should have. She tried proofing it while on the phone with a vendor. She tried to turn her laughing fit into a coughing fit and just ended up choking. The unsuspecting vendor asked her if she was all right. Now that I got that out of my system, I *might* be able to write it up. Hell, who am I kidding? I still snicker every time I look at the name. I'm not going to grow up in the next 5 minutes (or 5 years, for that matter). I should probably just use the vendor's supplied copy.